A Guide on Social Media Used in Philippines 2023

Social Media Used in Philippines

This article will explore the most popular social media used in Philippines, the importance of social media in the country, and the history of social media in the Philippines.

In recent years, the use of social media in the Philippines has grown exponentially. With more than 73 million internet users, the country has become one of the top social media markets in the world.

 

Social Media Used in Philippines Apps 2023

The Philippines has a variety of social media apps that are popular among its citizens. According to Statista, as of January 2022, the most used social media platforms in the Philippines are:

  1. Facebook – 97.8% of social media users
  2. YouTube – 79.2% of social media users
  3. Facebook Messenger – 73.4% of social media users
  4. TikTok – 47.7% of social media users
  5. Instagram – 27.3% of social media users

While these platforms dominate the market, other social media apps such as Twitter, LinkedIn, and Snapchat are also used by some Filipinos.

 

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Importance of Social Media in the Philippines

Social media has become an integral part of the Filipino lifestyle. It has transformed the way Filipinos communicate, consume news and information, and interact with brands. Social media platforms are used by Filipinos to connect with family and friends, promote businesses, and find job opportunities. According to a survey conducted by Hootsuite, the top reasons why Filipinos use social media are:

  1. To stay in touch with friends and family (90%)
  2. To consume news and current events (72%)
  3. To be entertained (67%)
  4. To communicate with brands (48%)
  5. To find job opportunities (37%)

Social media has also played a significant role in politics in the Philippines. In recent years, social media platforms have been used by politicians and political parties to gain support and promote their agendas.

 

Most Used Social Media in the World 2023

The most used social media platforms in the world in 2023 are projected to be Facebook, YouTube, WhatsApp, and Instagram. Facebook has remained the dominant social media platform globally, with over 2.8 billion monthly active users as of January 2022. YouTube has also seen significant growth, with over 2.3 billion monthly active users. WhatsApp and Instagram have also grown in popularity, with 2 billion and 1.3 billion monthly active users, respectively.

 

History of Social Media in the Philippines

The use of social media in the Philippines began in the early 2000s with the introduction of Friendster, a social networking site that was popular in Asia. Friendster was the first social media platform that gained significant traction in the country, with millions of Filipinos creating accounts on the site.

In 2008, Facebook was introduced to the Philippines, and it quickly became the dominant social media platform. As the use of smartphones grew in the country, mobile messaging apps such as Facebook Messenger, WhatsApp, and Viber also gained popularity.

In recent years, social media has become an essential tool for businesses to promote their products and services. Social media marketing has become a popular strategy for small and medium-sized enterprises to reach their target market. Social media influencers have also emerged, with many Filipinos turning to social media for product recommendations and reviews.

 

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Conclusion

Social media has become an integral part of the Filipino lifestyle. The use of social media platforms such as Facebook, YouTube, and Instagram has grown exponentially in recent years, with millions of Filipinos using these platforms to connect with family and friends, consume news and information, and promote their businesses. Do not forget to Philipinego – Philipinego.

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